GEO & AEO

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are the practical disciplines of shaping what a language model says about your brand, rather than just where a page ranks in a search results list. That means structuring content so it's easy for a model to extract and cite, building the kind of third-party corroboration LLMs tend to trust, and monitoring how phrasing changes ripple through model responses over time. This category is the how-to layer: concrete tactics for earning a mention, not just theory about why mentions matter.