LLM Visibility

LLM visibility is whether — and how — AI assistants like ChatGPT, Claude, and Gemini mention your brand when someone asks a question your product could answer. As more buyers start their research inside a chat window instead of a search bar, being the brand an LLM reaches for (or being left out entirely) is starting to matter as much as a page-one Google ranking once did. This category covers what a brand mention actually looks like inside an LLM response, why models surface some brands over others, and how to measure visibility in a way that's repeatable rather than anecdotal.