The LLM Glow Blog
Insights on LLM visibility, Generative & Answer Engine Optimization (GEO/AEO), and practical guides for tracking how AI models mention your brand.
Generative Engine Optimization (GEO): A Practical Guide to Earning AI Citations
What GEO and AEO actually mean, how they differ from classic SEO, and the concrete, non-invented-statistic tactics for making it easier for a language model to find, trust, and cite your brand.
LLM Visibility: The Complete Guide to Getting Mentioned by ChatGPT, Claude, and Gemini
What LLM visibility actually means, how it differs from search ranking, what drives whether a model mentions your brand, and how to measure it in a way that's repeatable rather than anecdotal.
Setting Up Brand and Competitor Tracking in LLM Glow: A Complete Walkthrough
A hands-on guide to setting up your LLM Glow workspace — defining your brand and competitors, writing phrases that surface useful signal, scheduling multi-provider runs, and reading your first visibility trend.
What Does It Mean When ChatGPT Mentions Your Brand?
A plain-English explanation of LLM brand mentions — what they are, why they happen, and why marketing teams are starting to track them the way they once tracked search rankings.